DIDOT: TYPE SPECIMEN

PUBLICATION design
 


INTRODUCTION

Didot is the name given to a family of typefaces named after the French printing and type producing family. It is classified as a Modern typeface, or Didone. The typeface as we know it today is actually based on a collection of related types developed from 1784 to 1853. 

François Didot began the Didot family legacy as a printer and bookseller in Paris in 1713. His son, Pierre, inherited his printing office, while his other son, Firmin took over the type foundry. Firmin is credited as the creator / designer of the Didot typeface, as he was the one to cut and cast the type. Didot was originally inspired by Baskerville with an increased stroke contrast and a condensed structure. 

The purpose of this project was to create a type specimen book on Didot. Since Didot is commonly used in fashion-related publications, I chose to design the specimen book in the form of a fashion magazine. 


Didot type specimen book.

Didot type specimen book.


 

THE TYPE SPECIMEN BOOK

The purpose of this project was to create a type specimen book on Didot. Since Didot is commonly used in fashion-related publications, I chose to design the specimen book in the form of a fashion magazine. 

I was inspired by Alexey Brodovitch's publication designs from the 1960s, and I chose imagery relating to fashion, travel, and the jet set lifestyle from that time period.