MOMA: CAMERA EXHIBITION

POSTER / PRINT DESIGN



INTRODUCTION

MoMA, the Museum of Modern Art in New York City, was founded in 1929 as an educational institution. Today, it is one of the most comprehensive modern art museums in the world. This poster series was designed for an exhibition event opening at the museum. This exhibition explores the history of the modern-day camera and it's evolution throughout the 20th century.

The goal of this project was to create three individual posters, each with a different feeling, yet keep it cohesive enough to know that they belong together in a series. 

MoMA exhibition poster series.

MoMA exhibition poster series.


 

DESIGN PROCESS

I began my design process by doing extensive research on the history of the camera from 1900 - present and also collected vintage cameras to shoot as the focal content. 

I chose the yellow color scheme as a reference to the Kodak company, which was one of the first companies to sell inexpensive cameras. This transformed the photography industry and allowed it to become more accessible to everyone.

Vintage cameras collected for the project.
Conceptual sketches.
Placement sketches.
Imagery sketches.