SCAD CONNECTOR LOGO REDESIGN

BRANDING & IDENTITY



INTRODUCTION

SCAD is a richly diverse school, and the Connector, SCAD Atlanta's student-run online newspaper, unites the student body by generating content that is applicable and interesting to all. 

The objective of this project was to redesign the logo for SCAD Atlanta’s online newspaper.

The purpose of a connector (as a noun) is to link, to join, to bring together, and to associate different components into a unified whole. The purpose of the connector (as a newspaper) is to create a commonality between students and staff of varying interests and backgrounds. 

Logo ideation process.

Logo ideation process.


 

THE MARK

From this initial brainstorm, we decided to create a logo that features connection between letterforms that would highlight the purpose of a connector, or a connection, without being overly literal, and reflect the contemporary and fun personality yet still be able to maintain credibility as a news source.